Moorish Smoked Humous – the story of our growing business

Hi, I’m Julie Waddell. I’m a mum of two young children, passionate cook, BBC journalist and recent founder of my own business, Moorish Smoked Humous.

So far it’s been a quite a journey; with ups and downs, hard work, late nights and help from lovely family, friends and valued mentors. But now we’re finally getting there.

Friends have been inspired by my story so far and suggested I blog about it. I’ve always dreamed of launching my own business; but there’s always been an excuse to hold me back – not quite the right time, not quite the right idea – but I’m fantastically glad I went for it.

If I can give someone else, especially another mum, the little spark of motivation they need, this blog will be absolutely worthwhile.


2 Responses to Moorish Smoked Humous – the story of our growing business

  1. Abby Knight says:


    I have come across your lovely products in the fine food digest and would like to request some samples and a price list if possible please.

    kind Regards


  2. billy mcknight says:

    Hi there,
    I have been thinking about trying to lauch a small curry sauce buisiness from home for a while now and was searching the internet when I came across this blog.
    I have found your story utterly inspiring and congratulations on your sucess, next time I am in the shops I shall look out for your humous and give it a go.
    The problem with me is I just dont know how to go about the whole process, I have the product sorted but dont know where to go from here, I know it might be a long shot but any advice would be greatly appreciated.
    Thanks, Billy Mcknight.

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